This website is created and maintained by Viral Virtue, Inc., a New Jersey corporation founded in 2013 by Brooke Allen at a time when he was 61 years old. The mission of Viral Virtue is to “get virtue to go viral.” Nearly all of the work between 2013 and the launch of this website in March 2020 has involved building and testing simple ideas that might help motivate people to do the right thing for the right reasons.

Now, because of the COVID-19 situation, it seems like no better time to get virtue to go viral than to highlight virtuous behavior in response to this global viral pandemic.

This site will grow in a haphazard fashion because we didn’t plan on starting now… it’s just the right time. Right now we want to get out the stories of virtuous behavior.

Later on, as we are ready, we will be releasing products that might help you, your families, your businesses and your communities.

But for now, I’d love to hear your stories.

If you have any questions, please contact us.

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